3 Ways to Search Google without Personalization

Author: , Categories: Internet Marketing

Google does its best to deliver the most relevant search results to you. One way Google does this is to personalize your search results. Results of this personalization are search results for websites, companies and organizations that are close to you.

But maybe you want to see a more objective representation of how your website ranks?

One method to accomplish this is to use the Incognito browsing mode of Google Chrome. This allows you to remove location-specific personalization to your search results.


Another method is to add a “&pws=0” to the end of Google URL after you search the normal way. Then you can search using standard Google search box and your results will be de-personalized.

For example: http://www.google.com/search?q=insurance+companies&pws=0

Finally, here is a Firefox and IE plugin that prevents you from seeing personalized search results when searching from your browser’s search box.


Of course before you do any of the methods above, be sure to log out of any social networks that you may belong to. Search results are now being delivered based on your social connections as well as other factors. Logging out of these networks will deliver even better depersonalized results and give you a great indication of where you stand in search rankings.

Need help in finding out where you rank? Contact us today for a FREE Internet Marketing evaluation.

2 Responses to 3 Ways to Search Google without Personalization

  1. Reply Humayun says:

    Thank You

  2. Reply Postitief says:

    I want to reply on this post. However the post is already over a year old, and Google might have changed some things. For me not everything in this post is true.

    Using Chrome Incognito mode still personalized my search results. However it doesn’t save anything to my personalisation. Also adding “&pws=0″ doesn’t change anything in the result.

    I used Internet Explorer (deleted all history) to do a search for my keywords and puts the result on position 11, the same as Chrome an Chrome incognito. I did the same search in Firefox and there the keyword is on position 10 (with or without the personalized plugins mentioned).

    So I don’t know where the difference is coming from, but with the tips above you might still not do a un personalized search. I even don’t know how to do it!

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