Infographics are a great way to visually communicate data and information that when integrated into an online marketing strategy, can help accomplish several goals. Increasing website traffic, organically building new backlinks and generating leads are a few of the benefits that come from creating this type of rich content. We created a Twitter Infographic with the help of a study from Buddy Media focused on strategies for effective tweeting. Below are a few examples of the benefits we saw after publishing the infographic to our internet marketing blog.
Increase Website Traffic
Shortly after we posted our Twitter Infographic we saw traffic to our site increase at an exponential rate. Some days generated more website traffic than others with some of the most active days pulling in traffic that exceeded our average daily number of visitors by several hundred percent. As you might expect, the majority of that traffic came from referral sources as people shared and re-shared the infographic to their social networks and website owners embedded the infographic on their sites’ for their website visitors to see and share. Naturally, the more popular the website that the infographic was published or shared to, the more likely we were to see a spike in traffic.
Naturally Earn Backlinks
The number of backlinks a web page has pointing at it and the unique number of websites that those backlinks are coming from has an impact on how a web page will rank in search results. Generally speaking, a web page with a higher number of backlinks that are coming from many different websites suggests that that web page is important or popular; these factors help search engines determine how a web page should rank in search results compared to similar web pages. To be clear though, not all backlinks or the sites they come from are viewed as equally valuable by search engines.
In addition to an increase in web traffic to our website soon after posting our Twitter Infographic, we saw a burst in the number of websites publishing our infographic on their sites and linking to our original post. Because of this, we were able to organically grow the number of inbound links to our site and increase the number of different websites, or root domains, linking to us. Some sites generated a single link while others, especially those with an emphasis on social sharing (e.g.; Pinterest), generated many links.
Our Twitter Infographic continues to generate new links to our website but the majority of them were generated within the first 30 days. Soon after that time we also saw backlinks begin falling off.
Awareness & Social Sharing
The infographic we designed helped make more people aware of our company at a faster rate than we had seen with our more text-based blog content. We saw an increase in the number of website visitors from U.S. cities but also more traffic from countries we previously had little to no web traffic coming from.
Much of this awareness was created by social sharing on popular social networking sites like Twitter, Facebook and Pinterest as well as on websites like Social Media Today and Alltop.
Social Shares of Maximizing Your Tweets Infographic
In one instance we even had a company in Germany ask to translate our infographic into German in order to share it with their German-speaking target audience. The full translated version can be found here: http://www.winlocal.de/blog/2012/09/maximieren-sie-ihre-tweets-infografik/
Due to the positive reception to our infographic we were able to create a web page that quickly came to yield a reasonable amount of page authority. As previously mentioned this is due to the number of people who found the infographic of likely interest to others and shared it across their social networks or on their own websites. We ended up with a web page that had a fair number of social shares/social signals and many websites linking to our website without us having to do much more than just post the infographic to our blog.
Since the infographic was posted it has increased the number of website visitors and the number of inquiries we receive about our web design and internet marketing services. In the end the purpose of putting in the effort to create rich content like infographics is to generate a return on that investment. Driving more traffic to a website is great but it’s converting that traffic into leads (and later new clients) that gives blogging and content creation its real value.