Author: Mark Shaffer, Categories: Technology

In the current economic climate, sometimes an appropriate answer to the question of “how to retain customers” is simply to help current customers stay in business.  One way to help accomplish this to help reduce IT costs. I’m still occasionally surprised when I speak to a client about open source software and find it has [...]

Author: Fusework Admin, Categories: Internet Marketing

For those of you who have created a Twitter acccount, but you have only tweeted once… For those of you who have a Facebook page, but you have 20 pending friend requests from March… For those of you who have a blog set up, but you have only posted one article about setting up your blog… THIS POST IS FOR YOU. Social [...]

Author: Fusework Admin, Categories: Internet Marketing

Many blame the Internet and how on line advertising business models are unable to create enough revenue to cover the operating costs of a news gathering organization.  However, I believe that other forces are at work.  I have an idea, and it has nothing to do with Interactive Strategy, Social Media advertising, or Internet marketing.  It’s [...]

Author: Fusework Admin, Categories: Internet Marketing

Today I had a discussion with a fellow co-worker about what I should write about as I was drawing a complete blank. He had a suggestion that really struck me about how you have to have an attitude of continual learning in our industry. You have to have an open mind to learning each and [...]

Author: Fusework Admin, Categories: Internet Marketing

Measuring social media internet marketing efforts is very important to a Web based strategy.  Social media marketing and advertising are great in promoting your business, but how are you measuring the impact of your efforts? How much traffic are your Facebook status updates driving to your website?  Is it worth the time to manage a Twitter [...]

Author: Fusework Admin, Categories: Internet Marketing

Social Media marketing is great, but how to you see results from your efforts?  More specifically, how do you effectively retain current customers through social media internet marketing?  This is a question that can be easily overlooked, but focusing on your existing customers by using internet marketing and social media efforts can be more beneficial than always going after new [...]

Author: Mark Shaffer, Categories: Technology

One of the most recent evolutions of the laptop computer is the netbook.  What is it really like to use one on a daily basis?  The theory behind the product seems solid, it is designed to be an ultra-portable laptop that can be used nearly anywhere.  It is not designed to be a primary computer, [...]

Author: Fusework Admin, Categories: Internet Marketing

In order to truly “tell your story.” you’ve got to ask yourself some basic questions before diving headfirst in to the production process. The process should always start with answering these questions. Who is your target audience? Is it your current customers? Future customers? Business partners? Vendors? Employees? Knowing your target audience is paramount. The answer will drive your message. What [...]

Author: Fusework Admin, Categories: Internet Marketing

Complete Internet marketing doesn’t stop at getting customers to come to your site and get to know your brand. I feel that you still have to look at the ultimate factor that determines ROI for your internet marketing – the conversion. What are some common goals for conversions? I want a customer or potential customer [...]

Author: Fusework Admin, Categories: Internet Marketing, Website Design

Every company has the same dilemma when it comes to building a new Web site: There’s so much to say, but how do you say it in a way that will connect with your audience, lead to a positive return on your investment, and how can I use it to retain customers (i.e. revenue, conversion and [...]