Web Case Studies

Ball Brothers Foundation

The Ball Brothers Foundation, an independent philanthropic organization based in Muncie has a long history of community involvement; however, their existing Web site was not consistent with their brand or the needs of grant applicants. The old site was purely informational and there was no way to apply for a grant or see the status of pending grants online.

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Goodwill Industries

Goodwill Industries had a good news bad news scenario with regards to their brand identity. The good news was that many people were familiar with the traditional Goodwill brand. The bad news was Goodwill has several other divisions that need their own brand identity and presence on the Web.

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Sam Pierce Chevrolet

Sam Pierce Chevrolet had been a small dealership based in Middletown, Indiana for over two decades. In 2004, the dealership moved to a new state-of-the -art facility on State Road 67. While the new location was on a major highway and just minutes from the Interstate, it was not conveniently located for some of the residents in nearby Muncie and Anderson, two key target markets.

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Video Case Studies

Goodwill Industries

Goodwill Industries has grown into a diversified organization with a variety of services and divisions, well beyond the traditional brand of donated items and thrift stores. Goodwill has strategically begun to separately brand each division with it’s own web site and is utilizing video to tell the many stories of who they are how they help their partners and clients succeed.

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Muncie Delaware County Chamber of Commerce

The competition for new jobs is fierce in today's business climate and Muncie, like many communities, finds themselves courting business from many different sectors, including Japan. The city makes an annual trip to Japan to meet with emerging and expanding businesses and needed to tell their story about quality of life in Muncie and make sure the message didn't get lost in translation.

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Ball State University- Indianapolis Center

Located at the corner of Maryland and Meridian in downtown Indianapolis, the Ball State Indianapolis Center is a high-tech, interactive education, research, information, and outreach center. The University wanted to communicate through video, how students, educators and business partners could partner and benefit through the Indy Center.

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Reese Kitchens

The marketing objective for Reese was to communicate three key points. First, that Reese could handle projects in virtually any budget range, not just upscale. Secondly, that Reese Kitchens could provide a better quality product than box stores at a comparable price point. And finally, that Reese offered professional design and installation services that the chain stores did not or could not.

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Laibe Corporation

Laibe Corporation, a manufacturer of commercial well drilling equipment had somewhat of a dilemma. The good news was that when a prospective client came to their facility to see their product and process, they usually got the business. The bad news was, it wasn't always feasible or possible to get the prospect in house. With customers and prospects literally across the globe, it wasn't always cost effective for the client to come to Laibe. In addition, sales calls on the road began to dramatically increase travel expenses and reduce potential margins. Plus, the Laibe product really needed to be "seen" in action to appreciate the product.

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Tech Case Studies

Indiana Finance

Indiana Finance is one of the largest auto financing companies in the State, specializing in second chance financing. As a result, they obtain and store large amounts of customer information.

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G&G Oil

G & G, like many companies today, was receiving a huge amount of "spam" e-mails. Their "over-the-counter" software solution to resolve the problem couldn't communicate with their server. Despite a number of attempts to fix the problem, it only compounded. To make matters worse, important, legitimate e-mails for company executives were being filtered causing a disruption of communication and business.

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Wise Incorporated

Wise Incorporated always handled IT with internal staffing, but there often was not enough work to justify the expense. Like many companies today, they were also concerned that by allowing one person to control all of the IT support and services, they risked potential issues should that employee relocate or become unavailable.

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