Situation
The Ball Brothers Foundation is an independent, private family philanthropic organization and an outgrowth of the Ball family, founders of Ball Corporation, and namesakes for Ball State University and Ball Memorial Hospital. The Ball name is synonymous with the Muncie, Indiana community.
For the Foundation, like many businesses, their typical grant recipient has changed the way they communicate. The original web site that had been online was purely informational and did not match the brand identity of the Foundation. In addition, there was no way to apply for a grant or see the status of pending grants online.