Goodwill Industries

Solution

Goodwill chose to partner with Fusework Studios to develop a new Internet presence for the Commercial Services portion of their business.  Fusework learned of the high rate of satisfaction of their customers and the professionalism of the staff and facility.  We decided to “tell their story” with a high quality video that featured testimonials from satisfied customers and lots of footage of their operation in action.  Both were strong points of difference.  The video was then placed on the home page of the new web site with a prominent marker to attract attention.  The home page also included a quick link to request a quote for their services.  Visitors to the site can immediately associate with the Goodwill brand but also quickly learn what the division does.  This is an example of prominent multimedia usage and a conversion point to make it easy for visitors to connect with Goodwill Commercial Services.