Laibe Corporation

Situation

Laibe Corporation, a manufacturer of commercial well drilling equipment had somewhat of a dilemma. The good news was that when a prospective client came to their facility to see their product and process, they usually got the business. The bad news was, it wasn't always feasible or possible to get the prospect in house. With customers and prospects literally across the globe, it wasn't always cost effective for the client to come to Laibe. In addition, sales calls on the road began to dramatically increase travel expenses and reduce potential margins. Plus, the Laibe product really needed to be "seen" in action to appreciate the product.

Solution

Enter Fusework Studios. Our staff produced a product demo video that not only featured their premier product, the V-2000 in action but also provided prospects with an experience better that a personal visit to the manufacturing facility. By using multiple overhead and internal shots of the product, plus show it in action in the field, the video told the story in a way that would not have been possible even with a visit to the company HQ in Indianapolis. The video was also able to show the level of quality that went into the manufacturing of the V-2000 and talk about the company reputation and satisfaction level of existing users. As a result of the video, Laibe was able to take their show on the road and sales of the V-2000 doubled in the first year alone.