Reese Kitchens

Situation

Reese Kitchens occupied a niche brand position that they wanted to expand upon. Their company was well known for upscale kitchens serving high-end homes in the greater Indianapolis market. However, the company felt they were missing a large segment of potential customers who chose to shop at "big box" chain stores. The marketing objective for Reese was to communicate three key points. First, that Reese could handle projects in virtually any budget range, not just upscale. Secondly, that Reese Kitchens could provide a better quality product than box stores at a comparable price point. And finally, that Reese offered professional design and installation services that the chain stores did not or could not.

Solution

Fusework Studios has an extensive background in producing television commercials and quickly went to work to both "show and tell" the Reese story. The commercials incorporate a variety of shots of finished Reese kitchens and the homey aspect of the finished product. Testimonials talk about their expertise, affordability and ease of installation. Combined into a three commercial campaign, the finished products is visually stunning and protects to existing Reese brand while also making them approachable a viable option for virtually any homeowner who values quality and affordability with expert advice. The Reese Kitchen ownership was overwhelmed with the commercials and the TV campaign has helped them increase their business and brand awareness.

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