Situation
Fusework Studios was selected by The Arc of Indiana to spearhead a robust marketing campaign that included rebranding, print, video and web.

Solution
The campaign kicked off with a redesign of The Arc of Indiana logo and all marketing materials. Fusework was challenged with a focus on staying consistent with The Arc National brand recognition, but providing The Arc of Indiana its own unique identity. Following the branding process, Fusework wrote, produced and edited eight educational videos. In addition to being available on-line, all eight videos were bundled and put on a fully authored DVD for distribution to all of The Arc of Indiana’s local chapters.

Next, Fusework Studios took on the complete overhaul of The Arc of Indiana’s Web site. All of these goals went into the development and design of the site and resulted in intuitive navigation for users, an e-Newsletter sign up, a RSS news feed, a video gallery, internal site search capability, an online donation portal, and more. The site also features a focus on social networking with direct links in the core navigation to The Arc of Indiana’s Facebook and YouTube pages as well as their blogs. The Arc of Indiana also recently started using Twitter.

Client Testimonial from Sally Morris, Assistant Director of Public Relations:

Following The Arc of Indiana’s 50th Anniversary, we wanted to take some time and a serious look at how we should communicate who The Arc of Indiana is today and what we hope to accomplish for people with intellectual and other developmental disabilities and their families in the future. We wanted to develop an integrated look for our logo, print materials, web site and videos. We choose Fusework Studios because they could provide us with the whole package. Rather than using different companies or independent contractors for different projects, Fusework offered the staff and talent to help us create a new logo and tagline, a wonderful new web site, a series of videos, and print materials that provide an integrated look and message.

View The Arc of Indiana’s Web Site